Systematic science marketing
Increase share of competitively allocated research funds.
Recommendation in Strategy 2020, Council for Research and Technology Development
What has been looming for years has now become a reality. Public and corporate funds for research are scarce and research competition increases. Academic and non-academic research institutes more than ever have to fight for public or private funding, cooperation partners, investors and clients.
We support research-driven organisations in getting a strategic profile through an effective research and science marketing. Communication that focuses on competencies increases the attention of potential clients and purchasers of R&D results.
We analyse your marketing activities and instruments, together with you define marketing targets and create implementation strategies for a systematic market cultivation. When required, we support and guide the process of developing means of communication as well as marketing activities.
You get an external analysis of your current market communication and cultivation that highlights potential for optimisation.
You gain systematic marketing competence and boost your target orientation in marketing your knowledge.
You benefit from our long-term experience as process driver and guide of change management in research-driven organisations.
We improve your client perspective!